Connected successfully Fueling AI Success with Data Quality Management & Governance
Best-Practices

Fueling AI Success with Unified, High-Quality, and Governed Data

"High-quality, well-governed data is the fertile soil in which AI models grow; without it, they wither (collapse)"

In the age of artificial intelligence (AI) and machine learning (ML), data isn’t just an asset, it’s the lifeblood that powers innovation. Despite significant investments in AI initiatives, many organizations struggle to realize meaningful returns. What would be the reason?

Lack of Data Quality and Data Governance!

According to a Gartner report, 85% of AI projects fail, with poor data quality being a significant contributing factor. We all know AI models work on data and learn from data. Feeding AI models with high-quality, well-governed data ensures accurate and reliable outcomes. Conversely, poor quality data i.e. incorrect, incomplete, or biased leads to flawed results.


Ask the Experts


Just as gardeners rely on fertile soil and clean water to cultivate healthy plants, AI models depend on high-quality, well-governed data to function effectively. Providing an AI system with poor-quality data is similar to planting seeds in contaminated soil. The outcome is likely to be flawed and unreliable.

Therefore, ensuring that your data is accurate, comprehensive, and unbiased is essential for deriving meaningful and trustworthy insights from AI applications. In this blog, we will delve into the consequences of poor data, the imperative of high-quality and well-governed data, PiLog’s solutions to address these quality issues, and best practices for successful AI implementation.

Let’s get started!

Consequences Of Poor Data Quality And Governance On AI Success

Inaccurate predictions:

AI models trained on inaccurate, incomplete, or inconsistent data are prone to errors and false predictions. Here are some examples.

With MDM, companies can organize and manage their data more effectively, leading to faster and better decision-making and smoother operations. By breaking down data silos and resolving inconsistencies, MDM allows businesses to make decisions based on the most reliable, up-to-date information available.

So, the primary objective of Master Data Management is to ensure the accuracy, consistency, and accountability of this essential enterprise data across an organization.

Consequences Of Poor Data Quality And Governance On AI Success

Inaccurate predictions:

AI models trained on inaccurate, incomplete, or inconsistent data are prone to errors and false predictions. Here are some examples.

  • Inaccurate patient data can lead to misdiagnosed conditions, resulting in incorrect treatments.
  • Erroneous financial data may provide faulty investment advice, causing significant monetary losses.
  • Inconsistent product information can suggest irrelevant items, reducing customer satisfaction.
  • Faulty sensor data can lead to improper equipment maintenance schedules and increased downtime.
  • Biased data can lead to discrimination among certain groups, leading to unfair hiring practices.
Regulatory and Ethical Challenges:

Inadequate data governance can lead to non-compliance with data protection regulations, exposing organizations to legal penalties. Weak data governance, whether impacting data privacy, security, traceability, or quality management, has compliance consequences that cannot be ignored. Moreover, ethical concerns arise when AI systems make decisions that affect certain groups highlighting the need for robust data governance frameworks.

Prolonged Data Preparation Cycles:

Without a solid data foundation, data science and engineering teams often face extended data preparation cycles. They have to invest more time and effort into cleaning, organizing, and structuring datasets to ensure that AI tools can perform tasks effectively. As per reports, data scientists spend 60-80% of their time on data preparation. Implementing robust data quality management best practices or measures can significantly reduce these preparation times, leading to efficient AI development processes.

Loss of Trust:

When AI systems produce unreliable or biased outcomes, organizations will lose the trust of customers, clients, and stakeholders. This erosion of trust can lead to decreased customer engagement, reduced brand reputation, and potential financial losses.

Undermined Competitive Edge:

Poor data quality can significantly hinder a company's ability to compete effectively in today's data-driven market. Inaccurate or incomplete data can lead to AI system failures, causing delays in launching new capabilities and allowing competitors to gain an advantage. Ensuring high-quality data is essential for timely and successful AI implementation, which in turn supports the development of innovative business solutions.

The Imperative of High-Quality & Governed Data

AI/ML models are only as effective as the data they consume. Poor-quality data leads to unreliable insights, skewed predictions, and operational inefficiencies.

Okay, but what defines high-quality data?

AI models trained on inaccurate, incomplete, or inconsistent data are prone to errors and false predictions. Here are some examples.

  • ✦ Accuracy: Error-free and precise data.
  • ✦ Completeness: No missing values or gaps.
  • ✦ Consistency: Uniform formats and definitions across sources.
  • ✦ Relevance:Data aligned with business objectives.
  • ✦ Timeliness: Fresh and up-to-date information.

A model trained on flawed data is like a GPS with outdated maps. It might guide you, but not to the right destination.

How to get high-quality and governed data?

Data Unification: Breaking Down Silos

Organizations often grapple with data scattered across departments, systems, and formats. These silos fragment insights, forcing models to work with partial pictures.

  • ✦ Integrating disparate sources: CRM, IoT devices, transactional databases.
  • ✦ Leveraging modern tools: Cloud data lakes, ETL pipelines, and integration platforms.
  • ✦ Creating a single source of truth: Enabling 360-degree views of customers, operations, or markets.
Data Governance: The Guardrails of Trust

Governance ensures data is secure, compliant, and ethically used. Without governance, organizations risk breaches, legal penalties, and biased algorithms. Key components of governance include:

  • ✦ Security & Privacy: Encryption, access controls, and anonymization.
  • ✦ Compliance: Audits and adherence to regulations.
  • ✦ Metadata Management: Cataloging data origins, lineage, and usage.
  • ✦ Bias Mitigation: Ensuring fairness in AI decisions.

Don’t Let Bad Data Spoil Your AI Progress!

Gartner estimates that poor data quality costs organizations an average of $12.9 million annually. Investing in robust data harmonization, cleansing, validation, and enrichment processes becomes non-negotiable. On the other hand, implementing AI and ML solutions requires meticulous attention to data quality and governance. PiLog offers comprehensive solutions to address these critical considerations:

Continuous Data Quality Monitoring

PiLog's Data Quality Hub (DQH) ensures that your data remains consistent, complete, and accurate over time. By providing real-time data acquisition, cleansing, standardization, and enrichment, this intelligent data quality management (iDQM) maintains the high-quality data essential for effective AI/ML model training and deployment.

Comprehensive Data Attributes

PiLog's Master Data Record Manager facilitates the integration of diverse data sources, enriching your datasets with comprehensive attributes. This enrichment enables your AI/ML models to identify complex patterns, improve accuracy, and reduce bias.

Robust Data Governance

PiLog's Lean Data Governance framework establishes strong data governance practices, building trust in AI/ML predictions and ensuring adherence to privacy regulations. This framework supports the creation, management, and enforcement of data policies across your organization.

Rapid Access to Trusted Data

PiLog's iTransform - ETL tool streamlines data integration processes, reducing the time spent on manual data preprocessing. This efficiency ensures that your AI/ML systems have rapid access to high-quality data, supporting operational use cases that require data delivery in milliseconds.

Flexible Data Modeling

PiLog's Master Data Ontology Manager or PiLog Preferred Ontology (PPO) provides a flexible data foundation capable of handling various data types and formats. This adaptability allows your AI/ML systems to respond swiftly to evolving business needs and integrate new data sources seamlessly.

By leveraging PiLog's suite of data management solutions, organizations can ensure their AI/ML initiatives are built upon a solid foundation of high-quality, well-governed data, leading to more accurate models and successful outcomes.

Best Practices for AI Success

  • Audit existing data to identify gaps in quality, silos, and governance.
  • Invest in integration tools to automate pipelines for seamless data unification.
  • Establish governance frameworks, assign data stewards, and define policies.
  • Monitor continuously. Use dashboards to track data health and compliance.
  • Foster a data-driven culture. Train your teams to prioritize data excellence.

Wrapping Up

In summary, it’s not just about having data. It’s about having the right data, in the right structure, with the right safeguards. As AI/ML evolves, organizations that prioritize unified, high-quality, and governed data will outpace competitors. Otherwise, they will be indulged in inaccurate models, flawed decision-making, and suboptimal automation, ultimately hindering the organization’s ability to achieve AI initiatives or goals. By treating data as a strategic asset, businesses can utilize AI’s full potential, driving innovation and growth in today’s data-centric world. The future belongs to those who master the data fundamentals. Start building your foundation today.